Hey, it’s Angela Thomas here!
I’m a busy mom with a 7-year-old whirlwind and a business owner based in Salt Lake City, Utah.
A dear friend of mine, Sarah, recently invested $6,000 into a gorgeous website but was puzzled when it didn’t convert.
That hit close to home, and I knew I had to share what I’ve learned about turning websites into lead magnets.
We got Sarah’s website fixed up and she is seeing a difference already, so I wanted to share with everyone else who may be struggling with a similar problem.
(Trust me, I’ve been there too!)
So, let’s get into it, shall we?
Section 1: The Power of a Consistent CTA - Your North Star
Why It’s Essential
You know that feeling when you walk into a store, and you can’t find the checkout counter? Annoying, right? Your website’s CTA is like that checkout counter; it needs to be visible and inviting.
How to Set It Up
- Decide on a single, clear action you want visitors to take.
- Make your CTA buttons big, bold, and easy to find.
- Use compelling text that speaks to the visitor.
When I first started, my website had CTAs scattered everywhere.
It was a mess. Once I streamlined it to focus on one action—getting a Free Marketing Strategy Session —my conversion rate doubled. Yep, doubled!
Section 2: AI-Powered Chat - The Future is Now
Imagine having a salesperson who works 24/7 and never calls in sick. That’s what an AI-powered chat can do for you.
How to Set It Up
- Choose a chatbot platform; I swear by Drift.
- Integrate it into your website.
- Train the bot.
My friend Emily, who runs an online boutique, saw a 25% bump in conversions within two weeks of installing her chatbot. It’s like magic but real.
Section 3: Google Business Listing Optimization - Be the Local Hero
Why It’s Important
Being the go-to business in your local area is like being a small-town celebrity. And who doesn’t want that?
- Claim your listing.
- Add accurate details.
- Upload quality images.
- Encourage reviews.
This one thing helped a roofing company count get an additional 3-5 customers per month! That’s right… not leads… CUSTOMERS. And this company does full roof replacements so we are talking an additional 30,000 – 50,000 or so per month.
Section 4: Mobile Optimization - Don't Miss the Boat
Why It Matters
I can’t tell you how many times I’ve abandoned a website because it was too slow on my phone. Don’t let that be your website.
How to Implement
- Use responsive design.
- Optimize images and videos.
- Test your site’s speed.
Over 80 % of traffic is on a mobile device. Recently had a client that had a super messed up website on mobile. We got their mobile site fixed and they said their phone has been ringing off the hook and they have seen a “huge jump” in website applications.
Section 5: Content Marketing - Give Value to Get Value
People love free stuff, but what they value more is free stuff that solves their problems. That’s what good content does.
How to Implement
- Identify pain points.
- Create valuable content.
- Use SEO best practices.
- Add to website and socials in form of blogs and lead magnets including webinars, ebooks, workbooks, courses, guides, and calculators.
I created YouTube videos that tackle common marketing challenges. The result? My website traffic tripled, and my inbox was flooded with thank-you emails and new customer inquiries.
Running a business is a rollercoaster, but your website shouldn’t add to the stress.
Implement these strategies, and you’ll see your conversion rate soar. I’ve done it, Sarah’s doing it, and you can too.
So what are you waiting for?
Need help building a website or fixing your current website? We have a team of professional designers and developers that have built websites for Fortune 500 companies and can build you the perfect website as well. We have options starting from just $250. Get started by scheduling a call to discuss and get a quote https://styyleddigital.setmore.com/.