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How to Warm Up Leads on Social Media: A 6-Video Strategy That Works

You know as well as I do that the days of cold-calling and sending unsolicited emails are long gone.

Today, it’s all about warming up your leads, making them feel like they’re part of your tribe, and then converting them into loyal customers.

And where better to do this than on social media, the modern-day marketplace?

I’ve been in the marketing game for over a decade, and I’ve owned multiple 7 figure businesses.

Trust me when I say that the strategy I’m about to share with you is a game-changer.

It involves creating a series of six videos that will take your leads from “Who’s this?” to “Shut up and take my money!”

The 6-Video Strategy: An Overview

Here’s the deal: you’ll create six videos in total—two for the top of the funnel (TOFU), two for the middle of the funnel (MOFU), and two for the bottom of the funnel (BOFU). These videos will be posted organically on your social media channels, and they’ll also be used in a targeted Facebook/Instagram ad campaign.

Why Videos?

Videos are like the Swiss Army knife of content marketing. They’re engaging, easy to consume, and they allow you to showcase your brand’s personality. Plus, they’re super shareable, which means more eyeballs on your content.

Why 6 Videos?

The number six isn’t arbitrary. It’s based on the customer journey from awareness to conversion. Two videos for each stage of the funnel ensures that you’re not overwhelming your audience but still providing enough value to move them to the next stage.

The Nitty-Gritty: Crafting Your 6 Videos

Top of the Funnel (TOFU)

Video 1: Introduction and Brand Story

The first video is all about making a killer first impression. Introduce yourself and your brand. Share your story—why you started your business, what problems you’re solving, and why people should care.

Video 2: Educational Content

The second video should be educational. Share a tip or a hack related to your industry. The goal is to provide value upfront, no strings attached.

Middle of the Funnel (MOFU)

Video 3: Product/Service Showcase

By now, your leads are somewhat interested. It’s time to show them what you’ve got. Showcase your product or service, but keep it light. No hard selling here.

Video 4: Customer Testimonials

Social proof is powerful. Use the fourth video to showcase testimonials from happy customers. Real people, real stories—this stuff is gold.

Bottom of the Funnel (BOFU)

Video 5: Limited-Time Offer

You’ve warmed them up; now it’s time to turn up the heat. Create a video showcasing a limited-time offer. Make it irresistible.

Video 6: Strong Call to Action

The final video should be a strong call to action. Tell them exactly what to do to take advantage of the offer you’ve just presented.

The Secret Sauce: Facebook/Instagram Ad Campaign

Here’s where the magic happens. Create custom audiences on Facebook based on people who’ve interacted with your posts or visited your website. Use these six videos in a retargeting campaign. The idea is to keep showing these videos to your custom audience until they convert.

Wrapping It Up

There you have it—a foolproof strategy to warm up leads right on your social media channels. It’s not rocket science, but it does require some effort and a whole lot of authenticity. But hey, you’ve got this!

So go ahead, roll up those sleeves and start creating those videos. Your future customers are waiting to be wowed.

Get started by scheduling a call to discuss and get a quote